PRIVACY

We at PictoBooks have a firm commitment to safeguarding the privacy of our customers. This page will inform you about our information gathering and dissemination practices for PictoBooks and all of our services. Other sites maintained by PictoBooks on behalf of third party partners are governed by a separate privacy statement. If you have questions or concerns regarding this statement, you should contact info@pictobooks.com. PictoBooks is also referred to in this Statement as "we" and "us".

Last Revised October 31, 2005



IN GENERAL


YOUR PERSONAL INFORMAION
PictoBooks only uses your personal information to conduct business with you. Your personally identifiable information will not be rented, sold or shared with any third party, except as described in this Privacy Statement or as otherwise agreed to by you. PictoBooks may disclose information it has collected from any member of the Service and/or content any member has made available on the Service when it believes in good faith that the law or legal process requires it, or when it is necessary to do so to protect the rights or property of PictoBooks or others

We may change this Privacy Policy without notice from time to time. Please visit this page for updates and changes. Regardless of later changes or updates, PictoBooks will not use your information in a new way without first providing you with an opportunity to opt-out.

Also, if you have not already done so, please click here to review the Terms of Service that govern your use of the Service. Our privacy policy is considered part of the Terms of Service.


INFORMAION WE COLLECT & HOW WE USE IT


INFORMATION YOU EXPLICITLY PROVIDE
In order to establish your account or to place any orders for book or other products provided through the Service, you will be asked to provide certain personally identifiable information to us, such as your name, mailing and email address, phone number, mobile phone number, carrier name, and a credit card number and expiration date. We will use that information to send you our catalogs (if requested) and to process and communicate with you concerning any order you may submit. We may also ask you for similar information, and information about your photography equipment and practices, if you choose to request a newsletter, enter a contest, fill out a customer survey or participate in a program. We may use this information to make improvements to our service or customize your service experience. In addition, we will share this information with our parent company, PictoLab. In any event, we will not share your personally identifiable information with any other third parties without giving you the opportunity to opt-out, except as expressly described in the "Third Party Service Providers" section of this Privacy Statement. We use aggregate non-personal information (i.e. information that does not include_once personally identifiable data) for statistical analysis of user behavior, product development, content improvement and marketing, promotional and advertising purposes. We may also make that aggregate non-personal information available to select third party partners.


INFORMATION WE AUTOMATICALY COLLECT

Cookies and Invisible Gifs (also known as "Clear Gifs," "Web Bugs" and "Tracker Gifs")
Generally speaking, we may use cookies and invisible gifs to track users of the Service (including our newsletter service) and PictoBooks' Web site, including photo albums and the shopping areas. For example, when you visit our site, we assign you a unique User ID and store it on your computer in the form of a cookie (unless your browser's cookie support has been disabled). Through the use of cookies, User IDs, and invisible gifs, we are able to optimize the performance and functionality of our site, and to personalize our site for you and present you with content and offers specific to your interests.

Disabling Cookies
If you are uncomfortable with the idea of your information being stored in cookies, we recommend disabling cookie support in your browser, though please understand this will limit the performance and functionality of PictoBooks' Web site. Your browser documentation will provide specific procedures for disabling cookie support. If you would like to opt-out from the newsletter mailing list, please see the instructions under the Choice/Opt-Out section below.

IP addresses in the aggregate for system administration purposes and to gather broad demographic information.
We do not link IP addresses to your computer's User ID, with the following exception: when you place an order using our online checkout process we record your computer's IP address with your order to help us identify fraudulent credit card use. We may share this information with the financial institution that issued the credit card with which an order was placed, or with law enforcement authorities if we determine, or are notified, that the use of the credit card was fraudulent.

Affiliate Site ID
If you entered PictoBooks' Web site by clicking a link or promotion on another Web site (including a PictoBooks co-branded portion of another Web site), or if you used a site that provides universal registration services to sign up for our site, we will store the ID of that affiliate site in our database along with your computer's User ID. We do this to ensure that the affiliate site receives proper credit for any subsequent orders you might place. We may also use this information in conjunction with your activities on our site to help us identify what offers and services may be of interest to you.



INFORMAION SHARING


PICTOLAB
If, when you register for the Service, you agree to let our parent company, PictoLab, send promotional information to you, we will share your name, email address, and photo-related activities with PictoLab. PictoLab may use this information to send you promotions and other information regarding its products and services. PictoLab will treat your personally identifiable information in accordance with its privacy statement. To prevent PictoLab from sending you promotional communications, please refer to the Choices/Opt-Out section below.


THIRD PARTY SERVICE PROVIDERS
We may share your personally identifiable information with those companies that assist us in providing the Service to you. Following are some examples of our use of third party service providers: We may share your credit card information with a financial institution to effect your purchase of our products using your credit card. We may share personally identifiable information (not including credit card information) with third parties that assist us with the administration of our newsletters or contests or that help us understand what our customers want and need from our service, including analysis of the results of particular surveys we may perform. We also engage third parties to assist us by tracking the number of visitors to our Web site, including visitors that have "clicked-through" from specified promotions on third party Web sites and those visitors' activities on the site. We may also choose to offer certain third party products, such as Custom Printed Cards, through the Service and may disclose certain portions of your personally identifiable information (not including credit card information) to allow those manufacturers to fulfill your product order.


OTHER SITES THAT OFFER SERVICES
PictoBooks has various partners that allow us to offer our services through the partner's own Web site, or a co-branded Web site (each, a "Co-Branded Site"). To the extent you take advantage of our services through any Co-Branded Site, PictoBooks' use of your information will be governed by the specific Privacy Policy provided on that Co-Branded Site. Please be sure to review the applicable policy if you use our services through a Co-Branded Site.


YOUR COPYRIGHTS
PictoBooks respects the intellectual property rights of others. We claim no ownership rights in any image contained in any of your photo albums and will not share your images unless instructed by you or otherwise required by law. Please note that when you share photo albums, you allow the recipients of that album to share and make photographic prints from the images contained in that album. For more information, see our Terms of Service.



OPTING-OUT, UPDATES & SECURITY


CHOICE/OPT-OUT
The Service provides you with the opportunity to opt-out of receiving newsletters and other promotional communications from PictoBooks. To discontinue your receipt of such newsletters and communications, you can do so in the "My Account" section of our Web site or you can send an email with your request to info@pictobooks.com. PictoBooks will continue to send you non-promotional, service emails concerning your account.


CORRECT /UPDATE
If you want to review or change any information you previously provided to us, please go to the "My Account" section of the site or you can send an email with your request to info@pictobooks.com


DEACTIVATING YOUR PICTOBOOKS ACCOUNT
If you want to de-activate your account with PictoBooks, please send an email to info@pictobooks.com with your request. Please be sure to include once the email address of the account you wish to de-activate. Your account will be de-activated and you will no longer receive communications from us; however, we will keep your account information in our database for record-keeping purposes only.


SECURITY
The Service has security measures in place to protect the loss, misuse and alteration of the information under our control. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Except as otherwise stated in this Privacy Statement, access to that data is limited to authorized PictoBooks staff members and is further restricted by password protection mechanisms. By default, all orders placed on our site are done on a secure server that encrypts all financial information through SSL. We will not store your credit card information in our database unless you explicitly instruct us to do so.



OTHER SITES; CONTACT INFORMATION


LINKS TO OTHER SITES
This site may contain links to other sites. PictoBooks is not responsible for the privacy practices or the content of other such Web sites.


CONTACT INFORMATION ON PRIVACY
If you have any questions about this privacy statement, the practices of the Service, or your dealings with us, you can email your questions to info@pictobooks.com



PRIVACY GLOSSARY
Here are definitions for commonly used privacy and related Internet terms.


AGGREGATE INFORMATION
Information that may be collected by a Web site but is not "personally identifiable" to you. Aggregate information includes demographic data, domain names, and Web site traffic. As long as none of these fields is linked to a user's personal information, the data is considered aggregate.


BROWSER
Also called a Web browser. Software that enables you to search and or navigate through Web sites or "browse" parts of the Internet, especially the World Wide Web. Examples: Netscape Navigator and Microsoft Internet Explorer.


COOKIE
A block of text placed in a file on your computer's hard drive by a Web site you've visited. A cookie is used to identify your computer the next time you access the site. Cookies cannot identify an individual user specifically unless the cookie data is attached to personally identifiable information collected some other way, such as via an online registration form.


DOMAIN NAME
The company, individual, or organization "name" you use to access a Web site, e.g. www.pictobooks.com.


EMAIL
See electronic mail.


EMAIL ADDRESS
The computer version of a postal address. Like a postal address, it contains information about who the e-mail recipient is and where he or she resides on the Internet.


ELECTRONIC EMAIL
Commonly referred to as email, this form of communication enables you to send messages and files from your computer through the Internet to one or more email addresses.


ENCRYPTION
Data that is scrambled into a private code for secure transmission.


INTERNET
A worldwide system of interconnected computer networks, whose use is not controlled by any government agency or central authority.


INVISIBLE GIF
An invisible gif is a simple signal sent from certain emails or Web pages to the sponsor of the emails or Web pages allowing the sponsor to keep track of the number of users who access the emails and Web pages.


OPT-IN
An option giving you the ability to agree to the collection and dissemination of your personally identifiable information. A site that provides this option is stating that it will not gather or track personally identifiable information about you unless you knowingly provide such information and consent to such activities.


OPT-OUT
An option giving you the choice to prevent personally identifiable information from being used by a particular Web site or shared with third parties.


PASSWORD
A private, unique series of letters and/or numbers that you create and must use to gain access to a Web site or the Internet, specific data available online, or to make modifications to restricted-access software (e.g. parental control software).


PERSONALLY IDENTIFIABLE INFORMATION
Information that can be traced back to an individual user, e.g. your name, postal address, or e-mail address. Personal user preferences tracked by a Web site via a "cookie" (see definition above) is also considered personally identifiable when linked to other personally identifiable information provided by you online.


PRIVACY STATEMENT
A page on a Web site that lays out the site's privacy policy, i.e. what personal information is collected by the site, how it will be used, whom it will be shared with, and whether you have the option to exercise control over how your information will be used.


WEB BROWSER
See browser.


WEB SITE
A collection of "pages" or files on the World Wide Web that are linked together and maintained by a company, organization, or individual. Anyone with a Web site may be considered a content provider or a publisher.


WORLD WIDE WEB
A part of the Internet that links text, sound, and images in the form of Web pages and sites.